Loyalty programmes of five-star hotels
Want five-star accommodation and meals cheap on all your trips? Become a loyalty cardholder of one of the many five-star hotels in the country. Annual charges apply, but they’re worth it.
If you frequent five-stars regularly, hold business meetings there, or wish to do either, you should definitely consider a loyalty programme at a five-star hotel. Membership benefits range from room discounts, food and beverage discounts to discounts on essential services, not to mention that it improves your chances of being upgraded to a superior room for free. There is an annual charge, but there’s ample opportunity to save at least 20-30% on your bill. Read on to find what you can expect from these top five-star hotels’ loyalty programs:
|Hotel||Best discounts||Membership cost||Eligibility|
|Taj||25% off at all Taj restaurants, rooms on weekend at 50% off||Rs2,809 for Epicure Plan||Taj InnerCircle membership|
|JW Marriott||Discounts on food bill ranging from 20-50%||Rs12,500 plus taxes||On invite only|
|The Park||Flat 15% off on room tariff and 20% off on beverages||Rs5,618 all inclusive||On invite only|
|Hyatt Regency||Dining benefits of up to 50% off on the bill||Rs16,000 plus taxes||On invite only|
|ITC||Points transferable to Jet Airways and Air India||Rs7,500 all inclusive||One night stay at the hotel|
|Sofitel||100% discount on room tariff after collecting 2,000 points||Room tariff||One night stay at the hotel|
Plan Taj InnerCircle
How it works Once you sign up for the loyalty card, you can upgrade to the silver or gold tier according to your spends. If you spend Rs25,000 in two months at any Taj establishment, you are upgraded to the silver tier. With Rs200,000 per year, you enter the gold tier. The higher the tier, quicker the point collection and discounts. Once you become a loyalty card holder, you can also become part of Epicure or Epicure Plus programmes (see prices below), which will entitle you to further discounts.
Rewards You can get a flat 10% off on all room rates once you are a silver of a gold cardholder, 30% off on the rack rate on suites and 10% off on Taj Holidays. Essential services like telephone, laundry and spas are given a 10-20% discount, while you can use any health club facilities for free. All this is only with the basic membership plan. If you’re willing to pay for membership, it gets better. The Epicure and Epicure Plus plans entitle you to rooms over the weekend at half the price, discounts of up to 25% at all Taj Hotels and complimentary upgrades.
Where can you redeem? All Taj establishments across the globe.
Cost Free for basic membership (on staying at least one night), the Epicure plan costs Rs2,809 and Epicure Plus costs Rs10,955 for a year.
Plan JW Preferred card
How it works Register for this loyalty programme online by keying in your details. After requesting a call back, a representative will get in touch with you after which an annual membership fee of Rs12,500 (plus taxes) needs to be paid to become a member.
Rewards You can get discounts on your food bill ranging from 20-50% of the entire amount. Other benefits include a complimentary spouse card, 20% discount at Quan Spa, Beauty Salon and Bombay Baking Company. You can also get 50% discount on laundry charges and 20% off on all beverages.
Where can you redeem? JW Marriott establishments across the globe
Cost Rs12,500 plus taxes
Plan Preferred at the Park
How it works The Room Membership plan is complimentary (you need to stay at least one night) and you can start earning points from the time you sign up. For dining memberships, on the other hand, there is an annual fee attached (see cost below). You can subscribe for either card by filling in an online subscription form. A representative will call you back.
Rewards For every 6,000 points you earn (Rs1,000 for 50 points), you can stay a night free at the Park. If you get the dining membership card, you can get 20-50% discount on your dining bill. Members are also entitled to get 20% discount on all beverage bills and also a flat 15% off on room tariff at all Park hotels.
Where can you redeem? All Park establishments in the country.
Cost Rs5,618 inclusive of all taxes
Plan Club at the Hyatt
How it works Fill in their online form to get a call back. The Club membership will get you great discounts on a host of services at the Hyatt. Spouse memberships are offered at a hefty discount as well.
Rewards Dining benefits are 10-50% off on the total bill. Beverage discounts are 10% during your meal and are not applicable during happy hours. Additional discounts include a 15% off at the Hyatt flower shop, pastry shop, salon and laundry.
Where can you redeem? All Hyatt establishments across the globe.
Cost Rs16,000 plus taxes for one year.
Plan Club ITC
How it works To apply for this membership, you can either approach any ITC Hotel, Wills Lifestyle showroom or fill an online form to enroll. You receive Club ITC card after you complete your first stay at any ITC hotel or spend Rs7,500 or above at Wills Lifestyle. You can then upgrade your membership tier by spending Rs25,000 in one year at Wills Lifestyle or by staying 16 nights at an ITC hotel.
Rewards Besides being eligible for free stays at any ITC establishment after a particular spend, the Club ITC points are also transferable to Jet Airways’ and Air India’s loyalty programs. Apparel discounts can be claimed on John Players and Wills Lifestyle products. You can also get great discounts on Bose merchandise.
Where can you redeem? ITC Hotels, Wills Lifestyle, John Players, Bose, Air India and Jet Airways.
Cost You can get the Club ITC card only if you stay at the hotel or spend Rs7,500 or more at Wills Lifestyle.
Plan Le Club Accorhotels
How it works You need to register, either at the hotel or online, then stay at least one night with the hotel. You can then upgrade through various tiers after staying for a particular number of nights or acquiring points. After each upgrade, you can earn points at a faster rate with every spend.
Rewards You can earn free nights to stay at Accorhotels after collecting 2,000 points. You can also redeem points for airlines that include Air France KLM, British Airways, Delta Airlines and Cathay Pacific. These points are also applicable at Shell petrol pumps, Europcar for renting cars and charitable donations.
Where can you redeem? All Accorhotels establishments across the globe. This includes Sofitel, Novotel, Ibis and Mercure in India. You can also redeem points at select airlines as mentioned above.
Cost To get a Le Club Accorhotels card, you need to stay one night at the hotel.