Loyalty cards that actually work
Free loyalty cards offer extremely disappointing rewards. If you’re really loyal, you need to pay to prove it. Here are three cards – Coup Card, Burrp Card and Privilege Card – that work.
Loyalty cards usually come free with a big bill – or even a small bill. You happily sign up and are frustrated when you forget to carry it along the next time you visit the store. A year later you try redeeming your points for a discount after spending thousands. And what do you get? Next to nothing. With the eDGE loyalty rewards programme (that comes with an Axis Bank debit card), for example, you would have to spend Rs6.14 lakhs to be able to afford a Canon camera worth Rs5,415. That’s a discount of under 1%. If you’re really looking to save on your favourite brands, here are cards you need to get:
The Privilege Card
Once you are a cardholder, all you need to do is go through the list of discounts which are running at places of your choice on their website. With services ranging from restaurants, health, fitness, beauty and entertainment, this card provides great value for money. There are discounts starting from a flat 10% off on all participating merchants in Mumbai, Delhi, Ahmedabad, Bangalore and Hyderabad to name a few.
Where? Bottle Bar (flat 15% off), Shawarma Grill (flat 20% off), Gold’s Gym (Rs1,500 off on monthly membership), Hangla’s (flat 20% off), Hotel Royale Park (flat 20% off), Momo Station (20% off) and 24 Carat Café (flat 20% off on bill), to name a few.
Cost Rs1,499 for a one-year membership
A card designed for food lovers, the Coup Card gives you a flat 15% off on several high-end restaurants, 20% off on certain high-end services and 10% off at Godrej Nature’s Basket in Mumbai. The card is also available in Delhi and Goa. If you’re a regular at any of the following places, you may even make up your money in one meal.
Where? In Mumbai, at Busaba, The Daily, Ellipsis, Indigo Deli + Café, Irish House, Jamjar Diner, Kofuku, Le 15 Patisserie, Le Pain Quotidien, Mamagoto, Neel, Olive, The Pantry, Pizza Express, Sancho’s, Suzette, The White Owl, Woodside Inn (Colaba), The Yoga House + all Godrej Nature’s Basket outlets and many more.
Cost Rs4,269 for one-year membership
Burrp Club card
Besides a range of discounts at various eateries in the country, you can also use this card at spas and salons for great discounts. Offers vary from one merchant to another, but the smallest discount we saw was a flat 10% off on your bill (not on alcohol, though). The entire list of offers is available on Burrp’s website.
Where? Gostana, Masalazone, Thai-Ban, Chez Moi, Lemon Grass, Diva Maharashtracha, Café Zoe, Goa Portuguesa and Sky Lounge. For more merchants, head to Burrp Club’s website.
Cost Rs3,000 for one-year membership