How to spot fake makeup
You say if you buy make-up from anywhere other than the street, it’s original? We think not. Unless you’re in the brand’s store, it could be fake. Here’s how to tell if you’re being cheated.
The Indian market is flooded with fake makeup. There’s no harm in buying fake jeans or t-shirts, you poor quality makeup can wreck havoc on your face. Well-known brands hold their products to a high safety standard and they extensively test their product before putting it out in the market. Counterfeits, on the other hand, conduct no such tests, as you’d expect. Their products are usually made in non-sterile environments and there’s a high chance they are using potentially dangerous ingredients. Here are a few pointers to help you spot a fake:
Buy smart: While it might be tempting to pick up the new black eyeliner from your local baniya or a streer vendor, do not. There is a very high chance that they are getting fake products. Always buy from reputable retailers or a branch of the brand.
Skip online: While shopping online may be fine for clothes, it’s not advisable for makeup or skincare products. Even well known sites such as Amazon and Ebay won’t check whether the product being sold is an original or fake. However, buying directly from the brand’s site is fine.
Deal or no deal: No deal! If a deal seems too good to be true, it probably is. Sellers only sell if they are going to make a profit. So, selling a 12 set eyeshadow pack for half the price usually means it’s fake or expired.
Familiarity first: Purchase products that you are already familiar with. Although fake cosmetic creators put a lot of effort into matching packaging, there is usually a substantial difference in the products. The color, texture, and scent of the product may vary. These differences are more likely to fool someone who isn’t familiar with the authentic product.
Compare: If you like a product, chances are you’re going to buy it again. So, make sure to compare the old packaging with the new one. It’s hard to make a perfect copy so make sure to check the font size, colour and dimensions of the container.
Eye the details: Look for batch numbers or serial numbers as these are often missing in fake products. Even simply reading through the boxes and leaflets can be eye-opening, since counterfeits usually have spelling errors.