Money Saver India

Why we love loyalty programmes

Such programmes play on our need for social comparison. A premium loyalty card indicates that you are higher up in the pecking order than most customers of the company. You get to board the aircraft

Such programmes play on our need for social comparison. A premium loyalty card indicates that you are higher up in the pecking order than most customers of the company. You get to board the aircraft first or you have a priority lane at a bank and so on. Go here for more.

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