Money Saver India

L’Oreal enters mass market with cheaper hair colour

L’Oreal India has launched a hair-color product that costs less than two-thirds of the next cheapest brand in its portfolio, in a move that could trigger a price battle in the Rs1,500 crore market. Go

L’Oreal India has launched a hair-color product that costs less than two-thirds of the next cheapest brand in its portfolio, in a move that could trigger a price battle in the Rs1,500 crore market. Go here for more.

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